The Ultimate Guide To Choose The Right Typeface
Learning typography is understanding design. Master the art of choosing the right typeface, for any scenario at any moment.
Choose the best typefaces in different situations
It allows you to effectively communicate your message and achieve your design goals.
In order to be able to choose the best typeface for each situation, one must first learn the basics of typography.
Sometimes clients tell us "I don't like this font, use this one", but we know that the font they suggest is not the best option. Having judgement and knowing how to defend our decisions will help us to build credibility.
It is not only important that you choose the right typeface for the situation, but also that you are able to justify it.
Typography is fundamental in the world of branding, it conveys a specific tone and helps us communicate in a certain way. Each typeface is a different tone, voice and personality.
The idea is that over time you will be able to automate the processes. At the beginning you have to learn a bit of theory, practice a lot and then you will go out blindfolded!
With a strong understanding of typography, you can charge higher rates for your services as you will be able to create more valuable and effective designs for your clients.
Choosing the right typeface for each scenario depends on much more than simply opting for a pretty typeface. In this book you will learn how to develop a strategy, a plan.
Clients are becoming more aware of the importance of typography in design, they will be more likely to seek out designers who have a strong understanding of this skill.
The best mix between theory and practice
It's only through practice that you can start to internalize the concepts and principles you've learned and apply them in real-world scenarios.
You’ll be given a fake client brief
At the end, you’ll learn how to choose the best typeface for any situations
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